Creation briefing

CREATIVES BRIEFING — BANNERS

→ It’s not necessary to fill all fields below in case there’s freedom for creating

→ Don’t forget to send your logo in high resolution to whoever’s assisting you at Publya

 

Requester's name

Requester's e-mail

Requester's telephone

Who's assisting you at Publya




Business name

Campaign goal

Target audience (age group, gender, social class, etc.)

What colors should be used — or not?

Is there any pre determined photos? If so, please send them in high resolution

How many and which formats are being made? Check www.publya.com/especificacoes to see the main ones

What specific information do you need in your creatives?

Is there any pre determined headline/call to action for your creatives?

Landing page (where users are directed when clicking your ad)

Should the art direction follow any pre determined website/page concept? Add any necessary links

In case your landing page advertises any specific product, should the price be shown?

What are your competitors?

Should your landing page follow a concept that's modern or classic?

List 3 words that conceptualize your brand/product/business

Is there preference for any kind of typography? (bold, manuscript, serif, etc.)

Extra references

Campaign period

Any other relevant information



 

If there’s any questions, contact Publya through +55 (48) 3025-7721. Thank you!


Proposal request


Requester's name

Requester's e-mail

Requester's telephone

Who's assisting you at Publya




Business name

Agency name (if any)

Business products and which of them are being highlighted in this campaign




Campaign goal

Target audience (age group, gender, social class, etc.)

What kind of websites do you imagine your campaign at

Geographic area where you want your ad to be seen

Landing page (where users are directed when clicking your ad)




Selling expectations through this campaign (if any)

Average conversion rate at your website (if any)

Campaign period

Any other relevant information