Filtros - Conteúdo Semântico

FILTROS – CONTEÚDO SEMÂNTICO

 

Arts & Entertainment
Awards Shows
Books & Literature
Celebritites -> Royal Baby
Celebrity Fan/Gossip
Comics & Animation
Dining Out
Fine Art
Humor
Movies
Music
Television

Automotive
Automotive -> Vehicles -> Hybrids
Auto Parts & Repair
Buying/Selling Cars
Classic Vehicles
Insurance & Road-Side Assistance
Trucks & SUVs
Vehicle Brands
Vehicle Brands -> Acura
Vehicle Brands -> Audi
Vehicle Brands -> BMW
Vehicle Brands -> Buick
Vehicle Brands -> Cadillac
Vehicle Brands -> Chrysler
Vehicle Brands -> Dodge
Vehicle Brands -> Ford
Vehicle Brands -> GMC
Vehicle Brands -> Honda
Vehicle Brands -> Infiniti
Vehicle Brands -> Jaguar
Vehicle Brands -> Kia
Vehicle Brands -> LandRover
Vehicle Brands -> Lexus
Vehicle Brands -> Lincoln
Vehicle Brands -> Mazda
Vehicle Brands -> Mercedes-Benz
Vehicle Brands -> Mitsubishi
Vehicle Brands -> Nissan
Vehicle Brands -> Porsche
Vehicle Brands -> Scion
Vehicle Brands -> Smart
Vehicle Brands -> Subaru
Vehicle Brands -> Toyota
Vehicle Brands -> Volkswagen
Vehicle Brands -> Volvo
Vehicles
Vehicles -> Luxury Cars
Vehicles -> Minivans
Vehicles -> Motorcycles
Vehicles -> Passenger Cars
Vehicles -> Sports Cars
Vehicles -> SUVs

Business
Agriculture
Agriculture & Forestry
Business Services & Operations
Construction
Corporations
Economic Crisis
Economics
Energy & Utilitiies
Government & Defense
Logistics
Manufacturing
Marketing & Retail
Metals
Pharmaceuticals & Biotech
Small Businesses

Education
College & University
General Education

Employment
Careers

Environment
Conservation
Energy
Global Warming
Green Living

Family & Parenting
Adoption
Babies & Toddlers
Parenting
Pregnancy

Food & Beverage
Alcoholic Drinks
Baking
Cooking
Grocery & Food Retailers
Healthy Eating
Non-Alcoholic Drinks
Recipes
Restaurants
Vegetarian

Gaming
Computer & Video Games
Gambling
Table Games

Government & Politics
Government
Legal Issues
Politics

Health & Fitness
Beauty & Cosmetics
Dental Care
Diet & Exercise
Health Conditions
Medical Profession
Men’s Health
Mental Health
Reproductive Health & Sexuality
Senior Health
Treatment Options
Vision Care
Women’s Health

Hobbies & Interests
Arts & Crafts
Cigars
Collecting
Comics & Sci-Fi
Genealogy
Inventions & Patents
Music & Home Recording
Outdoors
Photography

Home & Garden
Cleaning & Laundry
Home & Decor
Home Improvement
Home Theater
Lawn & Garden
Remodeling & Construction

Interests
Business Professionals
Health Conscience
High-End Luxury Spenders
Home Owners
Men
Moms
Retirees
Students
Trending Topics
Women

Internet
Ad Calls
Apps & Toolbars
Blind Inventory
Bot Sites Non-human Traffic
Comments
Graphics & Design
Maps
Moderated UCG
Parked Domains
Recreation & Games
Search & Info
Sizmek Certified Expandable Inventory
Social Networks
Torrent
User Generated Content (UCG)
UGC -> Social Network -> Facebook
Video/Photo Sharing
Webmail

Language
Chinese
Dutch
English
French
German
Italian
Japanese
Portuguese
Spanish

News & Current Affairs
Accidents
Africa & Middle East
Asia Pacific
Australia & New Zealand
Commuting
Crime
Disasters
Europe
Government
Healthcare
International News
Latin America
Local News
National News
Negative News
Politics
Terror
Transportation
US & Canada
Weather

People & Society
Dating
Ethnic & Identify Groups
Family & Relationships
Gay Life
Kids & Teens
Marriage
Men’s Interests
Seniors & Retirement
Women’s Interests

Personal Finance
Credit/Debit & Loans
Credit/Debt & Loans -> Automotive
Credit/Debt & Loans -> Education
Credit/Debt & Loans -> Home
Financial News
Insurance
Insurance -> Health Insurance
Insurance -> Life Insurance
Investing
Investing -> ETFs
Investing -> Forex
Investing -> Stocks
Retirement Planning
Tax Planning

Pets & Animals
Large Animals & Wildlife
Pets
Veterinary Medicine

Real Estate
Apartments & Rentals
Buying & Selling
Commercial & Investment Real Estate
Residential

Religion & Spirituality
Alternative Religions
Buddhism
Catholicism
Christianity
Hinduism
Islam
Judaism
Latter-Day Saints
Pagan/Wiccan
Skeptics & Non-Believers

Science
Astrology
Astronomy
Biology
Botany
Chemistry
Earth Sciences
Engineering & Technology
Physics
Weather

Seasonal
Back to School
Beer Festivals
Black Friday/Cyber Monday
Christmas
Easter
Father’s Day
French Open
Golden Week
Halloween
Jewish Holidays
March Madness
Mother’s Day
New Years
Sailing Events
Seasonal -> 3 Kings
Super Bowl
Thanksgiving
Valentine’s Day
Wimbledon
Winter Olympics
World Cup

Shopping
Apparel
Consumer Resources
Coupons
Gifts & Special Event Items
Luxury Goods
Shopping Portals & Search Engines
Toys

Sports
Baseball
Basketball
Boxing
Cricket
Cycling
Football
Golf
Hockey
Horse Racing
Individual Sports
Motor Sports
Olympics

Style & Fashion
Beauty
Body Art
Clothing & Accessories
Cosmetics
Hair Care
Skin Care

Technology & Computing
Apple
Cameras & Camcorders
Cloud Computing
Computers
Computers -> Hardware
Computers -> Software
Enterprise Computing
Graphics & Design
GreenTech
Home Entertainment
Internet Technology
Mobile
MP3 Players
Social Networking
Video Games
Web and Graphic Design

Travel
Africa
Air Travel
Asia
Australia & New Zealand
Car Rental
Cruises
Destinations
Destinations -> Europe
Destinations -> Florida
Destinations -> Hawaii
Destinations -> Las Vegas
Destinations -> Southern California
Europe
Hotels
Hotels and Accommodations
Latin America
Middle East
North America
Theme
Theme -> Adventure
Theme -> Beach
Theme -> Family Travel
Theme Parks
Theme -> Winter

Em caso de dúvida não deixe de entrar em contato com a Publya através do fone (48) 3025-7221. Obrigado!


Segmentação - Códigos

CÓDIGOS DE CAMPANHAS PROGRAMÁTICA

Mídia Display – Banners

DAO – Display Amplo – Baixa segmentação, mídia otimizada pela plataforma.

DWA – Display Whitelist Amplo – Baixa segmentação com mídia entregue apenas em uma lista ampla de sites.

DCS – Display Conteúdo Semântico – Segmentação pelo conteúdo da página ou matéria

DWN – Display White List – Portais e Noticias – Lista predeterminada de sites de notícias

DWL – Display White List – Segmentadas – Lista predeterminada de sites

DWP – Display White List – Segmentadas Premium – Pequena lista de sites extremamente específicos

DPD – Display Private Deal – Entrega dentro de um único site, feita através de negociação entre a Publya e o Publisher (dono do site)

DPD  Portais – Display Private Deal Portais de Notícia – Consolidação de todos os parceiros em uma única estratégia, em que os parceiros são grandes portais de notícias que possuem alta qualidade de inventário e um grande número de page views/mês.

D1P – Display Behavioral Target – Publya – Usuários mapeados como dentro do target (Base Publya)

D3P – Display Behavioral Target – 3rd Party – Segmentação realizada pela compra de dados de terceiros, fornecidos por Navegg e Tail Target

D3S – Display Behavioral Target – 3rd Party – Serasa – Segmentação realizada pela compra de dados fornecidos pela Serasa Experian

DRG – Display Retargeting – Exibir anúncios para usuários que entraram no site do anunciante

DRE – Display Retargeting Email Marketing – Exibir anúncios para usuários que receberam um email enviado pelo anunciante

DRD – Display Retargeting Dinâmico – Anúncios diferenciados e automatizados para usuários que entraram em cada página do site do anunciante

DHL – Display Hyperlocal – Área Limitada – Entrega de mídia mobile apenas para usuários localizados nas poucas regiões definidas na campanhas.

DHA – Display Hyperlocal – Área Abrangente – Entrega de mídia mobile apenas para usuários localizados nas muitas regiões definidas na campanhas.

DOD – Display Onboarding de Dados – Entrega de mídia apenas para base de contatos do anunciante

 

Vídeo Pre Roll – Anúncio em vídeo exibido antes de vídeos de conteúdo

VAO – Video Pre Roll Amplo – Baixa segmentação, mídia otimizada pela plataforma

VWA – Video Pre Roll Whitelist Amplo – Baixa segmentação com mídia entregue apenas em uma lista ampla de sites.

VCS – Video Pre Roll Conteúdo Semântico – Segmentação pelo conteúdo da página, matéria ou canal de vídeo

VWL – Video Pre Roll White List – Lista predeterminada de sites e canais de vídeo

V1P – Video Pre Roll Behavioral Target – Publya – Usuários mapeados como dentro do target do anunciante (Base Publya)

V3P – Video Pre Roll Behavioral Target – 3rd Party – Segmentação realizada pela compra de dados de terceiros, fornecidos por Navegg e Tail Target

V3S – Video Pre Roll Behavioral Target – 3rd Party – Serasa – Segmentação realizada pela compra de dados fornecidos pela Serasa Experian

VPD – Video Private Deal – Entrega dentro de um único site, feita através de negociação entre a Publya e o Publisher (dono do site)

VRG – Video Pre Roll Retargeting – Exibir anúncios em vídeo para usuários que entraram no site do anunciante

VRE – Video Pre Roll Retargeting Email Marketing – Exibir anúncios para usuários que receberam um email enviado pelo anunciante

VOD – Video Pre Roll Onboarding de Dados – Entrega de mídia apenas para base de contatos do anunciante